Jacob Cass ran a wildly successful summit

How Brands Are Built

2024/12/23

Overview Shownote Highlights Transcript Chapters Pins

Shownote

In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. This innovative, four-day virtual event featured 24 speaker...

Highlights

In this episode of How Brands Are Built, Rob Meyerson interviews Jacob Cass, a renowned designer and brand strategist, about his latest venture: the Brand Builders Summit. This virtual event brought together over 20,000 participants from around the world to explore branding strategies through a mix of pre-recorded sessions and live interactions.

00:07

Jacob Cass introduces the Brand Builders Summit as a four-day event for brand builders.

16:00

The Brand Builders Summit reached 23,000 attendees, far exceeding the initial goal of 5,000.

18:23

Chatbase is a cost-effective AI chatbot for customer support.

37:16

Jacob mentions the possibility of an in-person Brand Builders Summit in the UK one day.

Chapters

How Did the Idea for the Brand Builders Summit Come About?

00:00

What Made the Virtual Summit So Successful?

07:53

Which Tools Were Essential for Hosting the Event?

18:23

What's Next for the Brand Builders Summit?

29:21

Transcript

Rob Meyerson: Welcome to How Brands Are Built, where branding professionals get into the details of what they do and how they do it. I'm your host, Rob Meyerson. Thanks for listening. This episode of How Brands Are Built is brought to you by Tracksuit. Wan...