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Uncapped #20 | Guillermo Rauch from Vercel

In this episode, Guillermo Rauch, founder and CEO of Vercel, dives into the evolving landscape of software development, the role of AI in coding, and how the next generation of developers is being shaped. From the origins of Vercel to the future of product building, he shares insights on how technology is transforming both the technical and creative aspects of development.
Guillermo discusses Vercel’s mission to simplify cloud infrastructure and enhance developer experience using tools like Next.js. He explores how AI, particularly through code generation, is reshaping productivity and development workflows, though challenges remain in trust, security, and adoption. The conversation touches on the importance of balancing visionary thinking with customer feedback, the fragility of internet infrastructure, and the future of education for developers. As AI abstracts more technical tasks, the emphasis shifts to vision, clarity, and product intuition. Guillermo also reflects on leadership, personal resilience, and cultivating a culture of openness and contribution at Vercel.
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Programming teaches focus, discipline, and handling negative feedback
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02:56
Vercel aimed to make developers productive with tools like Next.js and solve cloud-related issues.
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Vercel focuses on front-end innovation to build faster, more dynamic applications and AI products.
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Codegen bridges productivity but faces deployment bottlenecks
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AI should be more than a 'slop generation machine'
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AI platforms like v0 represent a shift from assistants to outcome-focused agents.
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Fault attribution is a hard problem in platforms
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31:56
Good security engineers write their own tools to combat evolving threats.
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CTO builds customer feature in 30 minutes using v0
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40:18
Vercel was created to abstract technical details and focus on end goals.
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V0 becoming more agentic enables automated user research and feedback analysis
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MCS enables decentralized collaboration without a single platform keeper controlling access.
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51:58
The speaker values extreme coherence in companies, citing Apple as an example.
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Confronting difficulty hardens the mind and stabilizes mental health
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Fitness can serve as a form of meditation, enhancing presence and focus which improve product-building taste.