362. How to start a SUCCESSFUL business in your 20s ft. Brittney Saunders
The Psychology of your 20s
2025/12/08
362. How to start a SUCCESSFUL business in your 20s ft. Brittney Saunders
362. How to start a SUCCESSFUL business in your 20s ft. Brittney Saunders

The Psychology of your 20s
2025/12/08
Brittney Saunders built a multimillion-dollar fashion brand not through a traditional career path, but by embracing uncertainty, learning on the fly, and staying committed to her vision long after most would have quit. From leaving school at 16 to launching businesses that failed and eventually founding Fayt the Label in her backyard shed, her story is one of resilience, reinvention, and quiet determination.
Brittney’s journey began with early struggles in formal education and a series of small, unsuccessful ventures that taught her persistence. Her YouTube channel, started as a creative outlet, evolved into a platform that helped launch Fayt the Label—a brand born from audience insight, not a rigid plan. She grew it slowly, working for years without a salary while transitioning from influencer to full-time founder. Early mistakes, like hiring friends, revealed the emotional complexity of scaling a business. Over eight years, she shifted from hands-on operations to strategic leadership, proving that success requires more than visibility—it demands grit. Her core advice? Move forward even when afraid. Fear doesn’t disappear, but action does. With plans to expand denim offerings and foster industry collaboration, Brittney continues building not just a brand, but a legacy defined by courage and authenticity.
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05:39
Dropped out of school at 16 with no clear plan but kept experimenting
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Starting Fayt the Label wasn't a grand plan; it came from having an audience and knowing how to create products.
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Great things happen by making decisions and taking risks despite fear
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The most costly early mistake was hiring friends and family.
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I want to start a competitor to Fayt the Label with extended sizes and real models.
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Do it scared — take action even when afraid