When your AC fails in a heatwave, you don’t want a busy signal; you need a solution. Netic founder and CEO Melisa Tokmak joins host Elad Gil to explain how Netic’s autonomous AI platform acts as an intermediary between companies and customers, deploying agents to instantly handle essential services, from emergency home repairs to hospitality to pet care. Melisa describes the complexity of these real-world workloads, which have traditionally relied on large human support teams, and how over 70% of Netic’s customers interact first with AI. She also talks about the reasoning behind building a scalable product company rather than an AI roll-up, why she believes robotics will not catch up in these industries in the near future, why she doesn’t view large frontier labs as competitive threats, and how private equity’s playbook has shifted toward measurable ROI in the AI-era. Plus, why Melisa is optimistic about the impact AI will have on education.

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Chapters:

00:00 – Melisa Tokmak Introduction

00:32 – What Netic Builds

03:53 – Automating Workflows for Essential Services

06:26 – Building a Service vs. AI Roll-Up

10:38 – AI for the Real World Timeline

12:56 – Can Big Labs Compete?

15:35 – Modern Founder Mindset

19:09 – Screening for Agency

22:25 – Five Year Vision

23:53 – Selling to Slow Industries

27:23 – How Private Equity Approached AI

31:14 – What Excites Melisa About the Future of AI

34:27 – Conclusion