Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak
Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak
Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak
In this episode, Melisa Tokmak, founder and CEO of Netic, discusses how her company uses autonomous AI agents to handle customer interactions for essential service industries like HVAC, plumbing, and pet care. She shares insights on building a scalable product company, differentiating from big AI labs, and the evolving role of AI in real-world services.
Melisa explains that Netic's platform acts as an intermediary, deploying AI agents to manage customer calls and service workflows, which has led to over 70% of customers being 'AI first.' She chose to build a product company over an AI roll-up to focus on scalability and core product development. While robotics is a future possibility, she sees it as far off due to physical variability. Netic differentiates from frontier labs by specializing in industry-specific orchestration and last-mile execution. Melisa critiques a short-term founder mindset, emphasizing customer obsession and patience. She also discusses how private equity is shifting toward measurable ROI, with Netic generating significant customer value. Finally, she expresses optimism about AI's potential in education and critical services, highlighting its positive impact beyond common narratives.
00:05
00:05
Deploying AI agents for real-world services.
00:32
00:32
Netic helps essential service businesses manage customer interactions and service deployment.
06:00
06:00
70% of our customers are now AI first.
09:14
09:14
Roll-ups lack a core product, and my skills are in building.
10:39
10:39
Robotics is a future chapter, far off for service industries.
12:56
12:56
Labs lack focus on specific industries and last-mile orchestration.
18:08
18:08
Build the best product to solve real problems.
21:33
21:33
Staying committed for over 15 years without losing interest is a powerful sign of agency.
23:00
23:00
Build a company with remarkable people.
26:44
26:44
Customer context enables cross-selling across service businesses.
30:14
30:14
Shift the conversation toward AI's potential for generating new revenue, not just cutting costs.
31:14
31:14
AI's potential in education is immense, especially when we prioritize agency.

